The Power of eCommerce Disruption
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View the highlights from this exclusive morning briefing hosted at the Andaz Singapore on 3 May 2023.
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Overview
The relationship between businesses and consumers is rapidly evolving having been supercharged by the pandemic and catalysed by shifts in consumer patterns, the pressure of challenging economic conditions and the development of disruptive new technologies. There are both internal and external pressures on companies to engage with consumers in new ways. For businesses to have maximum impact in an increasingly competitive market, understanding and utilising the value of eCommerce innovation must go hand in hand with driving internal adaptation and self-disruption.
The Financial Times in Partnership with Citi brought together executives responsible for navigating the evolving relationship between consumers and companies from across sectors. The discussion focused on eCommerce and will look first at the technology that is driving change, with a focus on innovations like the metaverse and blockchain. The conversation will then turn to internal organisational adaptation and strategy required to stay ahead of these consumer changes.
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