The Power of eCommerce Disruption

The relationship between businesses and consumers is rapidly evolving having been supercharged by the pandemic and catalysed by shifts in consumer patterns, the pressure of challenging economic conditions and the development of disruptive new technologies. There are both internal and external pressures on companies to engage with consumers in new ways. For businesses to have maximum impact in an increasingly competitive market, understanding and utilising the value of eCommerce innovation must go hand in hand with driving internal adaptation and self-disruption.

The Financial Times in Partnership with Citi will bring together executives responsible for navigating the evolving relationship between consumers and companies from across sectors. The discussion will focus on eCommerce and will look first at the technology that is driving change, with a focus on innovations like the metaverse and blockchain. The conversation will then turn to internal organisational adaptation and strategy required to stay ahead of these consumer changes.

 Technology and Innovation Disrupting the Consumer Relationship

Rapidly evolving technology coupled with shifting consumer behaviour has created new opportunities for organisations to serve their consumers. How are these disruptive technologies impacting on consumer relationships, touching on adoption challenges and solutions? 

Preparing digital-native and legacy companies for eCommerce 3.0

How are organisations in legacy businesses self-disrupting and developing new business models to prepare for their next stage of growth? Similarly, how are digital-native businesses pivoting towards profitability while continuing to maintain their innovative edge. 

Speak to us about this in-person conference with key stakeholders and networking opportunities.

Understand

The big picture, not just the individual strands of the business you work in

Connect

Network and build relationships with senior executives

Discover

New approaches and strategies that foucs on eCommerce

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